Guy Babcock vividly remembers the chilly Saturday evening when he discovered the stain on his family. It was September 2018. He, his wife and their young son had just returned to their home in Beckley, an English village outside of Oxford. Mr. Babcock still had his coat on when he got a frantic call from his father.

“I don’t want to upset you, but there is some bad stuff on the internet,” Mr. Babcock recalled his father saying. Someone, somewhere, had written terrible things online about Guy Babcock and his brother, and members of their 86-year-old father’s social club had alerted him.

Mr. Babcock, a software engineer, got off the phone and Googled himself. The results were full of posts on strange sites accusing him of being a thief, a fraudster and a pedophile. The posts listed Mr. Babcock’s contact details and employer.

https://www.nytimes.com/2021/01/30/technology/change-my-google-results.html?smid=em-share