Australian small businesses are set to wage a fresh legal battle against Google, claiming the tech giant is turning a blind eye to “click fraud” because it benefits financially from it.

Melbourne lawyer Mark Stanarevic said his firm, Matrix Legal, had been approached by a number of small businesses over the past year concerned about the practice that occurs when a bot imitates a legitimate user and clicks on an ad — driving up the cost of advertising because it is based on a pay-per-click system.

https://www.theaustralian.com.au/nation/new-legal-battle-brews-against-google/news-story/f2889cdba1e23f0cfd57aeb960b73e4b 2/3